“Has Your Brand Got Magpie Syndrome?” Asks CMA Global
With many brands focusing on developing new and innovative processes, sales and marketing experts CMA Global is worried that “Magpie Syndrome” is having a negative impact on the customer experience.
Traditionally, magpie syndrome can be described as an irrational affinity for shiny objects resulting in the overwhelming desire to claim these objects for personal gain.
CMA Global believe that many businesses today are too preoccupied with trying to make things look shiny and new but are consequently failing to ensure their processes are easy to use or beneficial for their customers.
The firm feels that although innovation and development is an important part of success, it’s also important to not lose sight of customer’s needs as they are ultimately in control of how well your business performs.
The firm recently outlined how this can be detrimental to businesses as this could have a negative impact on growth and lead to losing out to competitors.
In a time where fierce competition is rife, customers will find alternative providers if they feel that your business is unable to cater to their unique requirements.
CMA Global went on to highlight the importance of making sure customers stay the primary focus for companies. The company’s Managing Director Marques Aiken says “In business, you are only as successful as your customer base and if your customer satisfaction is low, it’s important to look at what you can do to make sure that it improves. Adopting personalised methods is a fantastic way of putting your customer first, and that’s something we continually focus on at CMA Global.”
Based in Jacksonville, Florida, CMA Global is a sales and marketing firm that specialize in personalized marketing. The company believes that this approach is the quickest and most effective way to reach customers. They pride themselves on their ability to facilitate their clients’ needs and create engaging and personalized campaigns for consumers.